STT 1116 - Design Smarter: Logo Design & the Modern Creative Process

Description

Unlock the power of professional design thinking in this hands-on course focused on creating effective, memorable logos. Whether you’re a small business owner, aspiring creative, or just curious about how good design happens, this class will walk you through a practical process used by working designers every day.
Across five engaging sessions, you’ll learn how to take an idea and develop it into a compelling logo—using the same creative methods the pros rely on. We’ll explore concept development, moodboarding, sketching, refining, and finalizing your logo with clear guidance and feedback.
And yes—we’ll talk about AI, too. You’ll learn how to use AI as a tool for brainstorming and inspiration, without relying on it to do the work for you. Because when it comes to real design, the best ideas still come from humans.
What You’ll Learn:
- How to go from vague ideas to a concrete visual direction
- A simple, repeatable logo design process
- Tips for sketching, choosing type, and refining layout
- How to use AI to support creativity (not replace it)
- Confidence to bring your own ideas to life—no design degree required
By the end of the course, you’ll walk away with a logo you created from scratch, and more importantly, a design process you can use again and again. Whether you’re designing for yourself or just exploring your creative side, this class is a perfect starting point—and a great way to see what modern graphic design is all about. (Adobe Illustrator is required for this course.)